Business CFO Catalyst Service for Small business Owners
Your monthly CFO meetings tell you how the business is doing. Business CFO Catalyst tells you where to take it.
We dig into which customers and services actually make you money. We estimate what your business is worth and show you how to increase it. Then we build next year’s forecast with you, so every big decision has numbers behind it.
See what Business CFO Catalyst could uncover in your business
Let’s talk through your goals. We’ll show you where a closer look at your profit, value, and plans for next year could make the biggest difference.
What's Included
Profit Driver Analysis: We break your profit down by customer, customer segment, product, or service. You’ll see who your best customers are, which offerings to double down on, and where pricing or focus needs to change. If your books don’t track this yet, we’ll set that up for you as part of Business CFO Catalyst.
Annual Business Value Assessment Each summer, we use your trailing 12 months of results to estimate a value range for your business and the type of buyer it would appeal to most. Then we give you 8 to 10 specific ways to increase that value and pick 1 or 2 to work on together this year.
Annual Financial Forecast Each November and December, we build next year’s forecast with you, including a few “what if” scenarios. You’ll see how hiring, pricing, or growth decisions change the numbers before you commit.
Also includes everything in Business CFO Essentials such as monthly strategic meetings, walking through current performance, trends and KPIs.
Add the separate Personal CFO any time for the same clarity in your personal finances.
Who is Business CFO Catalyst for?
- You’ve been in business a few years and looking to scale
- You sell to many customers or offer more than one product or service
- You want to grow profit, not just revenue
- You’re thinking about how to build your business as a valuable asset for eventual sale or exit
- You want to make proactive, intentional decisions instead of reacting to the next crisis
How Business CFO Catalyst Compares
Both levels give you a CFO in your corner. Business CFO Catalyst adds three things that help you plan further ahead.
| Business CFO Essentials | Business CFO Catalyst | |
|---|---|---|
|
Financial review and KPI setup |
✔ |
✔ |
|
Regular strategic CFO meetings |
✔ |
✔ |
|
Decision support and accountability |
✔ |
✔ |
|
All communication included: email, phone calls, and meetings |
✔ |
✔ |
|
Overall Business Profitability |
Monthly profit and KPI tracking for the whole business |
Monthly profit and KPI tracking for the whole business |
|
Profit Driver Analysis |
|
Quarterly profit analysis by customer, product, or service, reviewed together with clear next steps |
|
Business value |
|
Yearly value assessment with 8 to 10 ways to increase it, and an implementation plan for the top 1 or 2 |
|
Annual forecast and scenarios |
|
Built with you each November and December including “what if” scenarios |
|
Best for: |
Growing businesses that want monthly clarity and a financial sounding board |
Established businesses ready to plan ahead, grow profit, and build long-term value |
Want help with your personal finances too? Add Personal CFO to either level.
About the Value Assessment
Our value assessment is an internal planning tool for you and your team. It is not a formal appraisal and cannot be used for taxes, lenders, or legal purposes. Its job is to show where your value stands and how to grow it.
Frequently Asked Questions
How is Business CFO Catalyst different from Business CFO?
Business CFO Essentials keeps you on track month to month. We meet regularly, review your current operational performance, cash flow and KPIs, and help you work through business decisions from a financial perspective as they come up.
Business CFO Catalyst includes all of that, plus three things that look deeper and further ahead:
- Profit: Each quarter, we break down which customers, products, or services make you the most money and which ones don’t.
- Value: Once a year, we estimate what your business is worth and give you specific ways to increase it.
- Plan: Each year-end, we build a full forecast for the next year with you, including a few “what if” scenarios.
If Business CFO Essentials helps you run the business well today, Business CFO Catalyst helps you decide where to take it next.
Can I use the valuation to sell my business or get a loan?
No. Our value assessment is an internal planning tool for you and your team. It can’t be used for a sale, a bank loan, gift or estate taxes, or any legal purpose, and others can’t rely on it.
Its job is different. It shows you roughly what your business is worth today and which changes would raise that value the most, such as pricing, contracts, your team, or how much you depend on a few big customers. Then we pick one or two to work on together.
If you need a formal valuation for a sale, loan, or tax filing, you’ll want a credentialed valuation professional.
When does each piece of Business CFO Catalyst happen during the year?
Business CFO Catalyst follows a set calendar, so you always know what’s coming:
- Every month: Your regular Business CFO Essentials meetings.
- Every quarter: We analyze your profitability drivers by customer, product and service and review them together with you.
- July and August: We complete your business value assessment, using your 12 month trailing results through June 30, and meet to build your value improvement implementation plan.
- November and December: We build next year’s income forecast, including assumptions, so you can test drive your ideas and put them into concrete numbers to start January with a clear plan.
Ready to drive your best year yet?
Tell us where you want your business to be. We’ll show you how Business CFO Catalyst can help you get there.